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JORDAN : PROMOTIONAL AD CAMPAIGN / BRAND STRATEGY

OBJECTIVE

Create a campaign promoting the Jordan

brand using a "What if..." scenario. 

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MICHAELS SECRET STUFF

INSIGHT

What if you could not only own the most legendary kicks in the game, but never even have to worry about keeping them clean?

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ATHLETIC ENDORSEMENTS - COMMERCIAL / HOLOGRAPHIC BILLBOARD SERIES

SOLUTION

INTERACTIVE INSTAGRAM CAMPAIGN

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Besides top performance and unmatchable style, keeping your Jordans fresh & clean is always up there on the priority list. In an effort to help sneakerheads everywhere, Jordan will offer a free bottle of their exclusive, weatherproof shoe cleaner along with every huge Jordan release.

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DYNAMIC SNEAKER CLEANING SERVICES

MICHAEL'S SECRET STUFF

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Jordan has put together the best ingredients from around the globe to bring you Michael’s Secret Stuff. With a slight variation in the recipe of the secret stuff from Michael Jordan’s famous “Space Jam”, this concoction of dirt fighting, water repelling shoe cleaner will keep you and your brand new kicks looking fresh & clean on and off the court.

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  • Will only be available with purchase of the latest Jordan release

  • Protects against all forces of the environment

  • Gives you the confidence you need to stay legendary 

ATHLETIC ENDORSEMENTS + BILLBOARD SERIES + AD CAMPAIGN

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Jordan has teamed up with the NBA & some of its top players to help you stay on top of your game, and your style.

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A series of holographic billboards & bus-stop ads depicting all-stars like Russel Westbrook or the "Secret Stuff" will be released in an effort to create awareness of this new wave of Jordan style.

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Our extravagant new ads will be made out of holographic material, creating the still image to move as you drive or walk by. This movement within the ad will bring more attention to our newest release, along with the reveal of Michaels Secret Stuff. 

INSTAGRAM CAMPAIGN

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#MichaelsSecretStuff

#BECOMELEGENDARY

#STAYLEGENDARY

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PERSONAL PROFILE

During this promotion, we will be holding an interactive Instagram campaign. Jordan customers world-wide will be able to showcase their shoes after cleaning them with Michaels Secret Stuff.  

The hashtags above will give you the opportunity to get your fresh kicks featured on Jordan's Instagram page. 

JORDAN'S PROFILE

MOBILE SHOE CLEANING SERVICE

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NIKE STORE EXCLUSIVE SHOE CLEANING SERVICE

In Nike stores world wide, a brand new sneaker cleaning service will be available to anyone looking to get their shoes back to normal, and of course, with nothing other than Michael’s secret stuff. 

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MICHAELS SECRET TRUCK

In order to bring more attention to this promotion, a truck will be going around major cities in the U.S. making stops at random locations, offering to bring your shoes back to life with Michaels Secret Stuff, free of charge.  Also serving coffee & a small menu of snacks. 

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