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INSIGHT
PROBLEM
SOLUTION
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Ironlak - Global Art Supplier specializing in interior / exterior spray paint targeting street artists of all kinds.
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Existing brand does not properly represent its target market, and is not appealing to new or existing industry talent.
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IRONLAK | BEAT THE ODDS | COMPANY REBRAND
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Graffiti is one of the most free flowing, limitless forms of art that calls for a high quality product that will help you create exactly what you envision. In order to emulate this style of art, we needed to create a fresh new logo along with a brand style & message that represents our family of artists using Ironlak products.
ORIGINAL LOGO
Logo does not fit the brand
While it may be recognizable, it lacks the artistic flare that the brand represents
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NEW LOGO CONCEPT
halo to rep the endless creativity
& new ideas from Ironlak artists.
horns to rep the rebellion against clean walls & rules
COLOR PALETTE / TYPEFACE SELECTION
Helvetica Light
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DIN NEXT LIGHT
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DIN Neuzeit Grotesk
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PACKAGING DESIGN
A fresh new look for Ironlak products across the board.
Graffiti artists all over the world will have the opportunity to submit their own tags to Ironlak for a collaboration on the can design.
Our team will then create a solid-color outline from your tag to create an abstract design, making each of our cans unique in their own way.
ARTIST SPOTLIGHT
ON BACK OF CAN
With a full style rebrand of Ironlak, it is important to acknowledge the successes of their current branding. The following video is an extremely impressive showcase of what Ironlak products are capable of, and the exact message this rebrand is trying to convey; courtesy of professional graffiti artist Sofles, with Ironlak products only.
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