Ironlak - Global Art Supplier specializing in interior / exterior spray paint targeting street artists of all kinds.
Existing brand does not properly represent its target market, and is not appealing to new or existing industry talent.
IRONLAK | BEAT THE ODDS | COMPANY REBRAND
Graffiti is one of the most free flowing, limitless forms of art that calls for a high quality product that will help you create exactly what you envision. In order to emulate this style of art, we needed to create a fresh new logo along with a brand style & message that represents our family of artists using Ironlak products.
Logo does not fit the brand
While it may be recognizable, it lacks the artistic flare that the brand represents
NEW LOGO CONCEPT
halo to rep the endless creativity
& new ideas from Ironlak artists.
horns to rep the rebellion against clean walls & rules
COLOR PALETTE / TYPEFACE SELECTION
DIN NEXT LIGHT
DIN Neuzeit Grotesk